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Looking for healthier options, healthier living, and ways your joy can make a difference?

We’re Operation Good Food & Beverages, and we saved you a seat at our table.


Many healthy foods that are trendy now were brought here by our ancestors and have been central in our cuisine for centuries. Plants like okra and black-eyed peas are native to Africa, and others like kale and sweet potatoes have roots as soul food staples.

 Operation Good Food & Beverages is by and for Black youth who recognize this history and want to spark a good food revolution. We’re putting our voices and culture at the forefront of the movement for better food and beverage options in our communities.

Want healthier food and beverage options in your community?

Did you know?

Equitable food and beverage advertising is a social justice issue

70% of food and beverage advertising promotes unhealthy choices like packaged food and sugary beverages

Black youth are 2× to 3× more likely to be exposed to these messages

Effects of unhealthy diets start young and can lead to chronic diseases, poor mental health, and shortened lifespan1-2 

Advertising companies think unhealthy options are what we want, but we know better.

Want to promote healthier options in your community?


We are so much more than what food and beverage companies tell us to eat.

During the Civil Rights Movement, plant-based diets nourished the minds and bodies of numerous Black activists, who saw the diet as a pathway to Black health and liberation. Today, for reasons from achieving health goals to connecting with African heritage, Black youth are among those spearheading the plant-based movement, with 50% of vegans identifying as either Black or Latino.3-5

Operation Good Food & Beverages believes that healthy eating can be soul-satisfying and bring joy to the mind, and that Black joy empowers and sustains our strides toward social justice.


We are

This initiative was developed with youth leadership from HeartSmilesMD, an enrichment and leadership development program serving youth in Baltimore’s most under served communities, and is a project launched by the Council on Black Health, a research and action network dedicated to improving Black health nationwide.


#OGFandB needs your voice to bring the operation to life. Check back often for new recipes, tips, and opportunities to get involved.

Questions, comments, or suggestions?

1. Khalid, Sundus, et al. “Is There an Association between Diet and Depression in Children and Adolescents? A Systematic Review.” British Journal of Nutrition, vol. 116, no. 12, 2016, pp. 2097–2108., doi:10.1017/S0007114516004359. 2. Fadnes LT, Økland J-M, Haaland ØA, Johansson KA (2022) Estimating impact of food choices on life expectancy: A modeling study. PLoS Med 19(2): e1003889. 3. America, Danone North. “Danone North America Shares Insights from One of the Largest Studies on Multicultural Consumers and Their Relationship with Plant-Based Food & Beverage – Finds over 60% Are Open to Plant-Based Alternatives.” 4 Jan. 2022,–beverage–finds-over-60-are-open-to-plant-based-alternatives-301439423.html. 4. Watts, Ralinda. “How Veganism Is Rooted in Black Activism, and Why It Isn’t Just for White People.” POPSUGAR Food, 1 Oct. 2021, 5. Hilary Smith, et al. “Vegan vs. Plant-Based Diets: How Are the Consumers Different?” Food Industry Executive, Vegan vs. Plant-Based Diets: How Are the Consumers Different?, 25 July 2019,